Privacy policy

Last updated: April 15, 2026

This Privacy Policy informs you about how ZAFFRONIQUE GmbH, Wolf-Heidenheim-Straße 3, 60489 Frankfurt am Main, Germany (“ZAFFRONIQUE”, “we”, “us”) processes personal data when you use our online store, our website, or any other services we provide.

Controller

The controller responsible for data processing is:

ZAFFRONIQUE GmbH
Wolf-Heidenheim-Straße 3
60489 Frankfurt am Main
Germany
Email: info@zaffronique.com

Scope of this Privacy Policy

This Privacy Policy applies to the processing of personal data in connection with our online store, our website, and the related content, functions, tools, products, and services.

What personal data we process

Depending on how you use our website and services, we process in particular the following categories of personal data:

  • master and contact data, such as name, billing and delivery address, email address, and telephone number
  • contract and transaction data, such as ordered products, order history, payment method, and invoicing and shipping information
  • payment data, insofar as this is necessary for payment processing
  • communication data, such as the content of inquiries, emails, or other correspondence
  • device, log, and usage data, such as IP address, browser type, device type, access times, pages visited, referrer URL, and interactions with our store
  • marketing, tracking, and consent data, such as information about whether and for what purposes you have given, refused, or withdrawn consent

Sources of data

We receive personal data:

  • directly from you when you place an order, contact us, or otherwise provide us with data
  • automatically when you use our website, for example through cookies, similar technologies, and server log files
  • from service providers and partners who provide functions for our store, such as payment, shipping, hosting, analytics, marketing, or affiliate services
  1. Purposes and legal bases of processing

We process personal data for the following purposes:

a) Performance of contracts and order processing
We process your data in order to accept orders, process payments, ship products, handle returns, and provide you with transaction-related information.
Legal basis: Art. 6(1)(b) GDPR.

b) Compliance with legal obligations
We process data insofar as this is necessary to comply with commercial, tax, or other legal obligations.
Legal basis: Art. 6(1)(c) GDPR.

c) Handling inquiries and customer communication
If you contact us, we process your data to handle your inquiry and communicate with you.
Legal basis: Art. 6(1)(b) GDPR where the inquiry is related to a contract; otherwise Art. 6(1)(f) GDPR. Our legitimate interest lies in the efficient handling of inquiries and maintaining our customer relationships.

d) Security, error analysis, and prevention of misuse
We process data to ensure the security of our store, prevent misuse, analyze technical errors, and protect our systems.
Legal basis: Art. 6(1)(f) GDPR. Our legitimate interest lies in the secure and uninterrupted operation of our online store.

e) Analytics, statistics, advertising, and reach measurement
Where legally required and provided that you have given your consent, we use cookies and similar technologies as well as analytics and marketing services to evaluate the use of our store, measure advertising campaigns, improve our offering, and display interest-based advertising to you.
Legal basis: Art. 6(1)(a) GDPR and, where applicable, Section 25 TDDDG.

Cookies and similar technologies

We use cookies and similar technologies on our website.

Technically necessary cookies are required to provide the website and essential store functions, such as the shopping cart, checkout, security, language settings, and the storage of privacy and cookie preferences.

We only use analytics, statistics, and marketing cookies or similar technologies to the extent that this is legally permissible and you have given us the relevant consent.

You can withdraw or adjust your consent at any time with effect for the future via the link to the privacy or cookie settings provided in the footer of our website.

Third-party and marketing services used

a) Shopify
Our online store is technically operated via Shopify. Shopify processes personal data in order to technically provide the store and enable certain functions. This may also involve processing by Shopify or service providers affiliated with Shopify.

To the extent that we use enhanced Shopify features, in particular Shopify Network Intelligence or comparable Enhanced Services, Shopify may use data from your interactions with our store and with Shopify in order to provide or improve functions, personalization, analytics, product improvements, and advertising services.

Further information can be found in the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

b) Meta Pixel
Provided that you have given your consent, we use the Meta Pixel to track user interactions on our website, measure the effectiveness of our advertising activities, and build audiences for advertisements. In this context, data may be transferred to Meta.

c) Google & YouTube / Google services
We use the Shopify Google & YouTube sales channel to connect our store to Google services, in particular for product synchronization and the display of our offers on Google platforms, such as Google Merchant Center.

If additional tracking, measurement, or marketing functions are activated within this integration, they are used only on the basis of your consent, where legally required.

d) GOAFFPRO Affiliate Marketing
We use GOAFFPRO to manage and evaluate our affiliate or partner program. In this context, information about clicks, referrals, orders, and conversions may be processed insofar as this is necessary for technical provision, attribution of referrals, or on the basis of consent given.

Recipients of data

We only disclose personal data to the extent legally permitted. Recipients may in particular include:

  • Shopify as the technical platform and hosting provider of our online store
  • payment service providers for payment processing
  • shipping and fulfillment service providers for the delivery of your orders
  • IT, hosting, support, and security service providers
  • providers of analytics, marketing, and affiliate services, in particular Meta, Google, and GOAFFPRO, insofar as corresponding consent has been given or the processing is otherwise legally permissible
  • tax advisors, legal advisors, or public authorities, where legally required

International data transfers

Personal data may be transferred to recipients in countries outside the European Union or the European Economic Area. In such cases, we ensure that an adequate level of data protection is maintained, in particular through adequacy decisions or appropriate safeguards such as standard contractual clauses.

Storage period

We store personal data only for as long as necessary for the respective purposes or as long as statutory retention obligations apply. Thereafter, the data will be deleted or their processing will be restricted, unless further processing is legally permissible.

Your rights

Subject to the applicable legal requirements, you have in particular the following rights:

  • right of access to the personal data stored about you
  • right to rectification of inaccurate data
  • right to erasure
  • right to restriction of processing
  • right to data portability
  • right to object to processing based on Art. 6(1)(f) GDPR
  • right to withdraw consent at any time with effect for the future

To exercise your rights, simply send a message to:
info@zaffronique.com

Insofar as Shopify processes personal data for its own purposes, in particular in connection with Shopify Enhanced Services, rights may also be exercised via the Shopify Privacy Portal.

Right to lodge a complaint

You have the right to lodge a complaint with a data protection supervisory authority if you believe that the processing of your personal data violates data protection law.

Children’s data

Our offer is not directed at children. We do not knowingly collect personal data from children.

External links

Our website may contain links to external websites. The operators of those websites are solely responsible for the content and privacy practices of external providers. Please inform yourself separately about the respective data processing there.

Changes to this Privacy Policy

We reserve the right to update this Privacy Policy if legal, technical, or business conditions change. The current version is available on our website.

Contact

If you have any questions about data protection or wish to exercise your rights, please contact us at:

ZAFFRONIQUE GmbH
Wolf-Heidenheim-Straße 3
60489 Frankfurt am Main
Germany
Email: info@zaffronique.com